THE TASK

Creating a new brand that brings dentistry’s best kept secret to a wider audience. Dental assistants are one of the most important members of the dental team - and no one has been training them better than Australian Dental Association Queensland Training.

THE DETAIL

Founded more than two decades ago, they used to be limited to staff of ADAQ Dentist Members only. But recently, the team decided to open enrolments to all dental assistants. I created the brand from concept to execution. It involved a ton of research, stakeholder management, and collaboration with suppliers such as printers, and web developers.