GROWTH PRODUCT DESIGN
Designing interfaces that turn traffic into revenue.
Reducing Decision Fatigue in Pricing
Redesigning the Employment Hero feature comparison matrix to improve plan selection and reduce cognitive load.
+96%
Increase in demo requests
A Complete Website Rebuild From 0→1
Designing a modular component system to reposition Employment Hero from a SaaS tool to an all-in-one ecosystem.
120%
of goal CVR achieved
Designing for Trust in High-Intent Forms
Redesigning the lead capture experience to reduce friction, improve data integrity, and build confidence through real-time validation.
+466%
Increase in mobile form completion
From Agency Dependency to Internal Scale
Architecting a design system to break reliance on external vendors and empower our new internal marketing website product team.
100%
Independence from external agency
Zero-Ambiguity Handoffs
Closing the gap between design and Production with self-documenting specifications, responsive logic maps, and developer-first communication.
50+ Pages Across 5 Markets in 3 Months
A global refresh under pressure. Speed, localisation, and brand consistency all at once.
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BRAND AND MOTION DESIGN
Bringing Complex B2B Narratives to Life
I use motion and illustration to translate dense B2B concepts into clear narratives. From product explainers to micro-interactions, I make complex backend processes visible, understandable, and trustworthy.
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